We’re looking for a strategic leader to drive our growth!

? Head of Sales (Amazon) | E-commerce | Remote

Maximum Stores is a Canadian sports and outdoor brand. We develop and scale our own technical apparel and outdoor product lines across North America and Europe, selling through Amazon (US & EU), Shopify, Etsy, and Walmart.

Our mission is to deliver high-quality products with efficient operations and genuine customer care.

? Role & Impact:

You will take strategic ownership of all commercial streams, ensure seamless cross-functional alignment across sales units, and drive the business toward its key financial targets.

? Key Responsibilities:

▫️ Strategic Sales Management:

- Develop and execute sales scaling strategies across North American and European markets.
- Deliver consolidated sales plans while maintaining target profitability levels.
- Manage pricing strategies, promo calendars, and new product launches without eroding margins.

▫️ Unit Coordination & Cross-Functional Collaboration:

- Ensure synchronized, frictionless teamwork across all sales sub-units (listing optimization, PPC, promo campaigns, and external traffic).
- Work in tight alignment with the Operations team (Supply Chain & Inventory Management) within S&OP; cycles to eliminate stockouts during major promotions.
- Align commercial objectives and timelines with other company departments.

▫️ Marketing Efficiency & Unit Economics:

- Oversee advertising performance metrics (ACoS, TACoS, RoAS) and strike an optimal balance between organic reach and paid traffic.
- Continuously improve listing conversion rates (CR), review ratings, and catalog visibility.
- Monitor marketplace fees, FBA storage/fulfillment costs, and optimize associated sales expenses.

▫️ Team Leadership & SOPs:

- Lead, mentor, and expand the sales department: manage hiring, onboarding, goal setting,



and team motivation.
- Implement transparent KPIs and regularly track individual and unit-level performance.
- Develop, refine, and maintain departmental Standard Operating Procedures (SOPs).

? Candidate Profile:

▫️ 3+ years of leadership experience as Head of Sales, Sales Lead, or Commercial Manager in product-based e-commerce, with deep expertise in Amazon (US / EU).

▫️ Financial Acumen: Hands-on understanding of Contribution Margin, Gross Margin, and Net Profit, with the ability to manage commercial performance through the lens of a P&L.;

▫️ Deep Amazon Expertise: Comprehensive grasp of Amazon search/ranking algorithms, PPC/DSP advertising optimization, and Seller Central reporting.

▫️ Analytical Toolkit: Advanced Google Sheets/Excel modeling skills, along with practical experience using BI platforms and ERP systems.

▫️ Proven Leadership: Demonstrated track record of building, managing, and inspiring high-performing commercial teams.

▫️ Language Skills: Qualified working English (Upper-Intermediate / B2+ or higher) and fluency in Ukrainian.

▫️ Core Strengths: Strategic vision, structured mindset, profit-first orientation, and personal ownership of business-critical numbers.

? What we offer:

▫️ 100% remote work (full-time, Monday–Friday, 9:00–18:00 Kyiv time).

▫️ Regular compensation paid twice a month, with protection against currency fluctuations.

▫️ Competitive base salary + transparent performance bonuses tied to KPI delivery.

▫️ Paid vacation and sick leave.

▫️ Corporate English courses.

▫️ High-impact challenges, direct influence on strategic business decisions, and room to scale with an expanding international brand.

? Interested? Send your CV by direct message or email [email protected]

Please use “Head of Sales (Amazon)” as the email subject.

📌 Head of Sales (Amazon) (Canada)
🏢 Maximum Stores
📍 Canada