About Us: Opensity Solutions is the largest tech-enabled managed services organization serving leading law firms, financial institutions and professional services firms. At Opensity, we provide integrated operational platforms, automation and advisory services that enable clients to modernize operating models, reduce cost and accelerate growth. Our capabilities include IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services, records and information governance, workflow automation, consulting and hospitality and facilities services. Our Mission: Our mission is to provide modernized technology platforms, elevated technology support, and valuable insights, empowering our clients to excel in what they do best.

POSITION SUMMARY

The Marketing Manager, Growth & Client Engagement is responsible for developing and executing marketing strategies that support business growth, strengthen client relationships, and generate demand across key markets. Acting as a strategic partner to both clients and internal stakeholders, this role works closely with sales and business leaders to create marketing initiatives that drive brand awareness, engagement, lead generation, and revenue growth. This position combines marketing strategy, campaign execution, business development support, and client-facing relationship management. The ideal candidate is equally comfortable in building marketing plans, creating sales-enablement initiatives, analyzing campaign performance, and participating in client conversations to identify growth opportunities.

ROLES & RESPONSIBILITIES

Marketing Strategy & Demand Generation





- Develop and execute integrated marketing strategies that support client growth, brand visibility, and revenue objectives.
- Create and manage multi-channel marketing campaigns across digital, content, email, social media, events, and thought leadership channels.
- Partner with sales teams to develop marketing programs that generate qualified leads and accelerate pipeline growth.
- Develop go-to-market strategies, campaign plans, and performance frameworks aligned to business objectives.
- Analyze campaign effectiveness and marketing performance data to optimize engagement, conversion, and ROI.
- Identify industry trends, competitive insights, and market opportunities that inform growth strategies.

Sales Enablement & Business Development Support

- Collaborate closely with business development and sales teams to align marketing initiatives with revenue goals.
- Create sales-enablement materials including presentations, case studies, collateral, campaigns, and client-facing content.
- Support proposal development, RFP responses, client pitches, and strategic presentations.
- Assist in nurturing prospective client relationships through targeted marketing programs and campaigns.
- Identify opportunities to expand existing client relationships through additional services, marketing initiatives, and strategic partnerships.

Client Relationship Management





- Serve as a trusted marketing advisor for assigned clients, understanding their business objectives and growth priorities.
- Lead regular client discussions focused on marketing strategy, campaign performance, and future opportunities.
- Build solid relationships with client stakeholders and provide proactive recommendations that support business objectives.
- Ensure client satisfaction through consistent communication, high-quality execution, and measurable outcomes.
- Act as the liaison between clients and internal teams to ensure alignment and successful delivery of marketing initiatives.

Campaign & Project Execution

- Oversee the planning and execution of marketing campaigns from concept through launch and measurement.
- Coordinate with internal creative, operations, recruiting, and leadership teams to deliver marketing programs on time and within budget.
- Manage content development, digital marketing initiatives, webinars, events, and promotional campaigns.
- Monitor campaign performance and provide actionable reporting and recommendations to stakeholders.
- Ensure marketing activities align with brand standards and business objectives.

Industry Presence & Brand Development

- Represent the organization at industry events, conferences, networking functions, and client meetings.
- Support thought leadership initiatives that position the organization as a trusted industry partner.
- Contribute ideas and strategies that strengthen brand awareness and market positioning.
- Build and maintain relationships within industry communities to identify opportunities and generate new business.

KNOWLEDGE, SKILLS & ATTRIBUTES

Strong experience in event coordination

📌 Marketing Manager, Growth (Ottawa)
🏢 K2 Services
📍 Ottawa