Take your career to current heights with Loopio Loopio is looking for a

Director of Product Marketing

to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market.

Note: This is an existing vacancy on the team

What You’ll Be Doing

Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position

Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan

Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue

Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use

Partner with the senior leadership team on long‑term product and market strategy, representing the voice of the customer and the market in major planning cycles

Mentor and provide strategic guidance to other product marketers,



raising the bar for product marketing craft across the team

Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions

Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events

What You’ll Bring to the Team

8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line

Experience with AI-driven products and how they change buyer behavior and competitive dynamics

Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption

Strong executive presence and the ability to influence senior stakeholders across all functions

Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day

A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it

Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike

Experience mentoring or informally leading other product marketers or GTM professionals

Experience in the proposal, RFP,



or sales enablement space is a plus

Where You’ll Work

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

Our employees (or Loopers, as we call ourselves) live and work in Canada (British Columbia and Ontario), US, India (specifically in Gujarat, Maharashtra, and Bengaluru), and London.

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you

You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away) with core sync hours and focus time for headsdown work during the workday

We encourage asynchronous collaboration to effectively work as a global OneTeam

Your manager supports your development by providing ongoing feedback and regular 1‑on‑1s, we leverage Lattice for our 1‑1s and performance conversations

You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support We encourage experimentation and innovative thinking to drive business impact.

We offer a wide range of health a

📌 Director, Product Marketing (Winnipeg)
🏢 Loopio
📍 Winnipeg