Shape how an insurance AI platform reaches business buyers through positioning, launches, and clear product messaging. Apply B2B software marketing expertise while working hands on. This Director of Product Marketing role combines strategic ownership with practical execution across an applied AI product. You will explain software that reviews policies, drafts quotes, and writes client outreach for insurance brokers. The work requires customer research, launch judgment, and credible claims grounded in buyer feedback. Key Responsibilities:

Own positioning for an insurance AI platform Plan product launches and develop sales materials Conduct customer and win loss research Provide pricing and packaging input Build marketing frameworks and write content Requirements:

Years of B2B software marketing experience Experience managing other marketers Ability to explain complex products clearly Solid hands on writing and research skills Judgment for credible AI product messaging Lead insurance AI product marketing through positioning, research, launches, writing, and buyer-focused value communication.

📌 B AI Product Marketing Director (Winnipeg)
🏢 present of AI
📍 Winnipeg