Shape customer lifecycle automation and SMS marketing at Spinrite through segmentation, testing, and performance analysis. Partner with Brand and DTC eCommerce teams. As Email & CRM Lead, you will map customer journeys, improve automated flows, and create relevant content for opted-in contacts. Reporting to the Director, Digital Marketing, you will coordinate with Creative, Brand, and DTC eCommerce partners. Your work includes acquisition, deliverability, personalization, and program reporting. Key Responsibilities:
Map lifecycle journeys and identify automation gaps Launch and optimize welcome and abandonment flows Grow engaged subscriber lists through acquisition channels Monitor sender reputation, authentication, and inbox placement Report performance and share learnings with partners Requirements:
Three or more years managing email automation platforms Experience running email and SMS programs Experience ideally within direct-to-consumer or eCommerce businesses Ability to interpret tests and recommend next steps Solid organization, communication, and attention to detail Use lifecycle strategy, subscriber growth, deliverability, and CRM reporting to improve Spinrite’s email and SMS programs.