Lead Canadian CRM strategy from Vancouver, connecting database growth, revenue measurement, and customer intelligence for Scenic Group brands. Scenic Group Canada needs an experienced CRM strategist to establish a scalable customer growth program across Scenic Luxury Cruises & Tours and Emerald Cruises. You will improve database quality, lead performance, reporting, attribution, and customer lifetime value. The position reports to the Director of Marketing and serves as Canada’s CRM subject matter expert. Key Responsibilities:

Assess CRM ecosystems, journeys, communications, and automation Improve lead quality, volume, and acquisition efficiency Define data requirements and CRM architecture Develop KPIs, executive dashboards, and performance reporting Ensure privacy,



consent, governance, and database quality Requirements:

Seven or more years in CRM, growth, or customer strategy Proven measurable CRM and lifecycle marketing success Experience supporting CRM implementation or transformation projects Familiarity with attribution, lifetime value, and predictive marketing Solid senior leadership presentation and stakeholder skills Guide Canadian CRM strategy using customer intelligence, governance, analytics, automation, and measurable direct-to-consumer growth principles.

📌 Senior CRM Strategy Manager Canada (Winnipeg)
🏢 Scenic Luxury Cruises & Tours
📍 Winnipeg