Lead growth marketing for DAVIDsTEA from Montreal or remotely in Canada, using conversion optimization and lifecycle strategy to drive measurable growth. As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing for DAVIDsTEA’s retail and e-commerce business. You will guide testing, paid media, SEO, email, SMS, and retention programs. The role includes managing agency relationships, budgets, attribution, and a small team of marketing specialists and analysts. Key Responsibilities:

Own site experience, PDP optimization, and checkout flow Build A/B and multivariate testing roadmaps Manage paid media budgets, agencies, tracking, and attribution Develop email, SMS, lifecycle, and loyalty strategies Mentor and manage marketing specialists and analysts Requirements:

Seven or more years in growth or digital marketing Experience managing significant paid media budgets Fluency across paid media, SEO, email, and lifecycle marketing Ability to interpret dashboards and cohort or LTV analysis Experience running structured A/B and multivariate tests Bring growth marketing leadership, data fluency, and retention expertise to DAVIDsTEA’s expanding specialty tea business.

📌 Growth Marketing Director (Winnipeg)
🏢 Research Council
📍 Winnipeg