Lead PlayStation creator strategy in Canada using influencer marketing and relationship management, with Toronto hybrid work preferred for this contract role.

As Influencer and Content Creator Strategist at Sony Interactive Entertainment, you will manage paid and earned creator programs. You will shape launch strategies, creator-native briefs, and integrated campaigns across YouTube, TikTok, Twitch, Instagram, Facebook, and X. The position supports brand objectives, community engagement, and measurable campaign performance.

Key Responsibilities

Own Canada creator strategy across the launch calendar

Lead sourcing, negotiation, contracting, briefing, and reporting

Integrate creators with Social, PR, and Global PlayStation teams

Manage creator partnerships,



community touchpoints, and ongoing communications

Report reach, engagement, sentiment, and community growth signals

Requirements

Bachelor’s degree or equivalent

5+ years in influencer marketing, partnerships, or creator programs

End-to-end paid partnership ownership experience

Gaming culture and creator ecosystem fluency

English required; French Canadian proficiency is a plus

Use creator partnerships, campaign strategy, and performance insights to strengthen PlayStation launches and gaming communities across Canada.

📌 Influencer Marketing Strategist Canada (Winnipeg)
🏢 Influship
📍 Winnipeg