Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across YouTube, TikTok, Twitch, and Instagram. This 12-month contract is hybrid in Toronto, with remote applications considered.

As Influencer and Content Creator Strategist, you will manage paid partnerships and the Canadian creator program. The work spans campaign strategy, creator-native storytelling, agency leadership, content production, and performance reporting. You will support game and product launches while engaging gaming communities.

Key Responsibilities

Own Canada creator strategy across the launch calendar

Lead sourcing, negotiation, contracting, briefing, and reporting

Integrate creators with Social, PR, and Marketing teams





Manage PlayStation creator relationships and community touchpoints

Report reach, engagement, sentiment, and community growth signals

Requirements

Bachelor’s degree or equivalent

Five or more years in influencer marketing, partnerships, or creator programs

Paid partnership ownership from strategy through reporting

Gaming culture and creator ecosystem fluency

English required; French Canadian proficiency is a plus

Shape PlayStation creator partnerships through strategic storytelling, gaming culture expertise, relationship management, and data-informed campaign optimization.

📌 Influencer Marketing Strategist PlayStation Canada (Winnipeg)
🏢 Sony Interactive Entertainment
📍 Winnipeg