Lead Otodata’s go-to-market transformation from Montreal, using customer segmentation, revenue operations, and cross-functional programme leadership to deliver results. Reporting to the CEO, the Director of Strategic Initiatives leads major value creation plan projects. You will redesign commercial coverage, establish inside sales, and connect growth priorities with product and engineering capacity. The role also manages governance across the programme. Key Responsibilities:

Operationalise customer segmentation, account ownership, and coverage models Stand up inside sales and redesign cross-functional handoffs Design renewals, lifecycle, and sales compensation programmes Establish commercial data baselines, KPIs,



and dashboards Run governance for go-to-market initiatives and decisions Requirements:

Track record delivering go-to-market or commercial transformation Seven to twelve years combining consulting and operating experience Robust programme management across cross-functional initiatives Ability to model opportunities, compensation, unit economics, and EBITDA Executive communication with CEOs, boards, and investors Bring hands-on transformation leadership, analytical discipline, and executive credibility to Otodata’s evolving commercial strategy and value creation plan.

📌 Director Go To Market Transformation (Winnipeg)
🏢 Otodata Industrial Gas
📍 Winnipeg