About Us

How many companies can say they’ve been in business for over 179 years?

Here at ZEISS, we certainly can As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone Make a difference, come join the team

About Us

How many companies can say they’ve been in business for over 179 years?

Here at ZEISS, we certainly can As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone Make a difference, come join the team Location/Region:

Toronto What’s the role?

The Market Development Specialist II is responsible for leading the strategic planning, commercialization, and market development activities for ZEISS Medical Technology product portfolios across Canada. Reporting directly to the Head of Marketing, this role serves as a key marketing leader and subject matter expert,



translating global strategies into locally relevant initiatives that drive market growth, customer engagement, product adoption, and revenue performance. The incumbent acts as a strategic partner to Sales Leadership, Global Marketing, Product Management, Clinical Affairs, Finance, Customer Service, and Supply Chain teams to execute market development strategies and deliver business objectives. The role requires strong commercial acumen, deep market insight, and the ability to influence stakeholders across all levels of the organization. The Market Development Specialist II is responsible for identifying market opportunities, analyzing competitive dynamics, developing go‑to‑market strategies, managing product launches, supporting key customer and KOL relationships, and ensuring alignment between customer needs and ZEISS business objectives. This role will also provide leadership in market intelligence, product lifecycle management, marketing program effectiveness, and strategic planning initiatives while serving as a trusted advisor to the Head of Marketing. Sound Compelling?

Here’s What You’ll Do Develop and execute annual market development plans aligned with business objectives and growth targets. Partner with the Head of Marketing to define strategic priorities and growth initiatives for assigned product portfolios. Assess market opportunities, trends, customer needs,



and competitive activity to identify opportunities for expansion and revenue growth. Translate global marketing strategies into effective local commercialization plans. Develop business cases and strategic recommendations to support product investments and market expansion initiatives. Lead market development strategy for assigned product portfolios. Serve as the primary marketing lead for major launches and commercialization initiatives. Provide strategic recommendations to the Head of Marketing regarding market opportunities, customer trends, and competitive activity. Partner with Sales Leadership to identify opportunities to increase product adoption and market share. Lead the planning and execution of product launches, upgrades, and product enhancement initiatives. Develop comprehensive go-to-market strategies and launch plans that optimize product adoption and revenue generation. Manage the full product lifecycle, including positioning, pricing recommendations, customer adoption, and portfolio optimization. Monitor product performance and recommend tactical and strategic actions to address market challenges or capitalize on opportunities. Conduct ongoing market analysis, customer segmentation, and competitive intelligence assessments. Monitor market trends, customer feedback, reimbursement developments, and emerging technologies. Analyze sales performance, market share, customer utilization, and marketing effectiveness to support strategic decision making. Present actionable insights and recommendations to senior leadership. Develop and maintain strategic relationships with key opinion leaders, clinical experts, and industry stakeholders. Identify and nurture physician champions and customer

📌 Market Development Specialist II (Winnipeg)
🏢 ZEISS Group
📍 Winnipeg