Patient insights strategy leads Roche’s Canadian work in Mississauga, using market research and storytelling to inform executive decisions. The position builds real-time capabilities. This newly created lead role develops an insights framework for patients, healthcare practitioners, and other stakeholders. It combines journey mapping, social listening, pulse research, and primary market research. The role translates patient feedback into actionable narratives for marketing, medical, and field teams. Key Responsibilities:
Design and operationalize a patient insight-to-action framework Capture feedback, sentiment,
and behavioral data across touchpoints Synthesize qualitative stories with quantitative data Coach field teams to elicit actionable patient insights Bring patient insights into strategy and resourcing Requirements:
Bachelor’s degree and seven to ten-plus years’ industry experience Five-plus years applying patient or consumer insight methods Knowledge of Canadian pharmaceutical field roles and HCP engagement Strong storytelling using the “What? So what? Now what?” framework Solid Excel, PowerPoint, collaboration, and facilitation skills Shape Roche strategy through patient insights, market research, storytelling, and stakeholder influence across Canada’s healthcare ecosystem.