Lead One of the World's Most Recognized Tourism Destinations Are you a visionary leader with a passion for tourism, destination development and global brand positioning? Do you have the strategic expertise and executive leadership experience to elevate one of the world's most recognized tourism destinations?

Niagara Falls Tourism is seeking an accomplished Chief Executive Officer (CEO) to provide strategic direction, executive leadership and operational oversight for the Destination Marketing Organization (DMO) representing Niagara Falls.

Reporting directly to the Board of Directors, the CEO will be responsible for advancing the organization's strategic priorities, overseeing day-to-day operations and strengthening Niagara Falls' position as a premier global tourism destination. The successful candidate will play a pivotal role in driving visitation, increasing overnight stays, generating economic impact and advancing the destination's long-term competitiveness in domestic and international markets.

This is an exciting opportunity for an accomplished tourism and business executive who brings extensive destination marketing expertise, strong business acumen and the ability to build meaningful relationships across government, industry and community stakeholders.

Key Responsibilities Strategic Leadership & Destination Development

Develop and execute a comprehensive long-term strategic plan focused on increasing visitation, overnight stays, visitor spending and overall economic impact.

Establish measurable objectives and lead initiatives that advance leisure tourism, conventions, meetings, sport tourism and destination development.

Identify emerging tourism trends,



market opportunities and competitive strategies to strengthen Niagara Falls' global positioning.

Champion innovation, research and data-driven decision-making.

Act as a leading ambassador and advocate for Niagara Falls at the local, provincial, national and international levels.

Destination Marketing, Branding & Communications

Provide executive leadership and oversight of all destination marketing, branding, advertising and communications initiatives.

Lead integrated marketing strategies encompassing digital marketing, brand development, social media, public relations, media relations, international marketing, content development and partnership marketing.

Oversee agency relationships, creative development, media buying and campaign performance measurement.

Drive year-round visitation and diversify domestic and international visitor markets.

Ensure consistent brand positioning and messaging across all marketing channels and stakeholder communications.

Tourism Sales & Business Development

Lead business development strategies focused on conventions, meetings, sports tourism, leisure travel and group tour markets.

Build and maintain strategic partnerships with hotels, attractions, venues, airlines, tour operators and travel trade organizations.

Identify new revenue opportunities, sponsorships and strategic alliances.

Support tourism investment attraction,



infrastructure opportunities and destination product development.

Stakeholder & Government Relations

Develop and maintain strong relationships with municipal, provincial and federal government representatives, tourism operators, hospitality partners, economic development organizations, Indigenous communities and business associations.

Serve as the primary spokesperson and representative for the organization and destination.

Advocate for tourism-supportive policies, infrastructure investment and initiatives that enhance the visitor experience.

Maintain a visible and active presence within the tourism industry and broader business community.

Board Governance & Accountability

Report directly to the Board of Directors and work collaboratively to establish and advance the organization's strategic priorities.

Provide regular updates, reports and recommendations to the Board regarding organizational performance, financial results, tourism trends, strategic initiatives and operational matters.

Support effective governance practices by ensuring transparency, accountability and compliance with the organization's governing documents, policies and applicable legislation.

Prepare and present annual operating plans, budgets, strategic plans and performance reports for Board review and approval.

Implement Board-approved strategies and policies while maintaining explicit distinctions between Board governance and day-to-day executive management.

Foster a strong, professional relationship with the Board, ensuring timely communication, sound advice and informed decision-making.

Provide oversight of organizational budgets, financial

📌 Chief Executive Officer (Winnipeg)
🏢 Westridge HR
📍 Winnipeg