Lead paid media strategy across Meta, TikTok, and YouTube in Vaughan, working four days onsite and one day remotely each week. This Senior Manager role oversees digital advertising across multiple beauty and personal care brands. You will balance strategic planning with hands-on execution, connecting campaigns to retail sales, Amazon traffic, and physical-store performance. The work supports full-funnel campaigns in an omnichannel consumer business. Key Responsibilities:

Develop paid media strategies across Meta, TikTok, YouTube, and other channels Plan and optimize full-funnel campaigns against commercial objectives Manage budgets, targeting, creative testing,



and campaign optimization Connect media performance with retail sales and Amazon traffic Translate campaign data into leadership recommendations and dashboards Requirements:

Five to seven-plus years in paid media or digital advertising Hands-on Meta, TikTok, and YouTube or Google Ads knowledge Full-funnel strategy and budget allocation experience Solid analytical, numerical, communication, and reporting skills Ability to work onsite in Vaughan four days weekly Bring paid media leadership, omnichannel measurement, and hands-on platform expertise to growing consumer brands in Vaughan.

📌 Senior Manager Paid Media (Winnipeg)
🏢 Michael Page Canada
📍 Winnipeg