Lead data-driven marketing for Manulife in a hybrid Strategic Marketing Manager role focused on insurance advisors and growth. Shape media strategies and content.

This manager develops go-to-market plans for high-net-worth advisors within the insurance sector. The work spans market analysis, targeted campaigns, advisor relationships, and cross-functional collaboration. It supports Individual Insurance and Guarantee Wealth Solutions through strategic marketing and clear communication.

Key Responsibilities

Develop go-to-market strategies for targeted advisor segments

Analyze insurance market trends, client needs, and preferences

Execute digital, print, and in-person marketing campaigns

Build trusted relationships with advisors and provide tailored support





Track performance and adjust strategies using data-driven insights

Requirements

Strategic marketing experience within the insurance industry

Experience focused on high-net-worth market clients

Solid understanding of go-to-market strategies and marketing principles

Excellent analytical, written, and verbal communication skills

Proficiency with marketing automation tools and CRM systems

Apply strategic marketing, insurance expertise, and analytical insight to strengthen Manulife relationships with high-net-worth advisors.

📌 Insurance Strategic Marketing Manager (Winnipeg)
🏢 Manulife
📍 Winnipeg