Lead integrated media and social strategy at RBH, shaping amplification across owned, earned, shared and paid channels. Work across brand, commercial and experiential priorities.

As Senior Specialist, you will guide market strategy and governance for current and future product categories. The role connects digital, CRM, retail, media and experiential plans. You will translate audience and performance data into recommendations that strengthen consumer engagement and business impact.

Key Responsibilities

Lead amplification and social media strategy, priorities and governance

Develop integrated amplification for launches and campaigns

Connect brand, commercial, digital, CRM and retail plans

Define KPIs and translate data into recommendations





Manage agencies, media partners and external stakeholders

Requirements

Degree in Marketing, Communications or related field

Four or more years in marketing or media amplification

Experience with integrated, multi-channel campaigns

Knowledge of social media, influencer marketing and events

Solid analytical, reporting, communication and presentation skills

Bring integrated media, social strategy and stakeholder management expertise to strengthen amplification and consumer engagement at RBH.

📌 Integrated Media Strategy Senior Specialist (Winnipeg)
🏢 Rothmans, Benson u0026 Hedges
📍 Winnipeg