Drive Everist’s beauty brand through storytelling, performance marketing, and social commerce. Use creative judgment and data analysis to guide measurable growth. As Integrated Marketing Director, you will balance emotional connection with commercial outcomes across Everist’s marketing ecosystem. You will oversee paid, owned, and earned channels while shaping creator-led content. The role also supports retail expansion, campaign execution, and marketing operations. Key Responsibilities:

Oversee full-funnel execution across paid, owned, and earned channels Manage CAC, ROAS, and retention across Meta and TikTok Lead creator-led and TikTok-first growth initiatives Translate product innovation into consumer storytelling Build scalable planning processes and operating rhythms Requirements:

Six to eight years of progressive marketing experience Proven DTC or eCommerce brand and growth experience Meaningful-budget Meta and TikTok campaign experience Background in influencer marketing and social commerce Comfort owning budgets and making data-informed decisions Apply your performance marketing, social commerce, and storytelling expertise to strengthen Everist’s growing beauty brand.

📌 Beauty Brand Performance Marketing Director (Winnipeg)
🏢 Dover
📍 Winnipeg