Otodata is a Montreal-headquartered provider of remote tank monitoring hardware, connectivity and software, serving propane, fuel and lubricant distributors across North America and expanding internationally. The business designs and manufactures its own monitors, sells on a recurring hardware-plus-service model, and holds leading positions with many of the largest propane distributors in the US and Canada.

Otodata was acquired by GI Partners in 2026. Since close, the CEO and leadership team have worked with GI to define a value creation plan (VCP), with a redesigned go-to-market model at its centre alongside a set of further strategic and operational initiatives. The DSI will actively lead and support these initiatives and establish the governance that keeps the whole programme on track.

Position summary The Director of Strategic Initiatives leads the execution of Otodata's value creation plan, reporting to the CEO. The role has two halves. First, the DSI personally manages 1-2 major strategic projects including the new go-to-market strategy. Second, the DSI runs the governance of the overall VCP programme, so the CEO, executive team and GI Partners have one clear view of priorities, progress and risks.

The role suits someone who has run go-to-market transformations end to end, is comfortable operating at both the strategic and the hands-on level and wants to be the CEO's thought partner on whatever the business needs next.

Key responsibilities Roughly ~70% of the role is leading strategic projects; the balance is VCP governance and CEO thought partnership.

1. Go-to-market transformation (primary focus) Lead the implementation of Otodata's redesigned go-to-market model, working with the VP Sales, Revenue Operations and Marketing.





Operationalise the customer segmentation and tiering model: finalise account thresholds using tank and consumption data, assign named account ownership for enterprise accounts, and define field, inside sales and digital coverage for mid-market and long-tail accounts

Stand up the inside sales function and redesign the handoffs between field reps, inside sales, technical support and customer success, including a time-and-motion study of rep activity to free selling capacity

Design and roll out a renewals and lifecycle programme

Work with Finance and HR to restructure sales compensation

Translate the international GTM model (Europe and Latin America) into country plans, rep profiles and the governance between US-based product leads and in-country generalist reps

Partner with Revenue Operations to establish the data baselines, pipeline definitions and KPI dashboards that tie commercial activity to revenue and EBITDA outcomes

Turn the adjacency strategy into resourcing plans, role specifications and launch sequencing

Own the GTM workstream governance: weekly working group, monthly SteerCo, decision log and action tracker

2. Product and technology roadmap support Support the VP Product and Engineering in strengthening the product development operating model.





Help convert the three-year product vision and annual product strategy into a prioritised, sized and resourced roadmap, balancing maintenance load against innovation

Support the stand‑up of product management processes: chance sizing, segment and regional tagging of the pipeline, feasibility scoring and stage‑gates

Act as the connector between the commercial team's growth priorities and R&D;'s capacity and sequencing

3. VCP governance and programme management Run the management operating system for the value creation plan.

Maintain the VCP initiative tracker with owners, status, milestones and value realised

Run the monthly VCP review cadence and prepare materials for the Monthly Operating Review, SteerCos and quarterly Board

Partner with GI Partners' Portfolio Operations team on two‑way communication around initiative structure, prioritisation, execution and reporting

Identify risks and interdependencies early, elevate, and remove obstacles

4. CEO thought partnership

Serve as a neutral, objective sounding board to the CEO on strategy, organisation, talent and stakeholder matters

Anticipate issues before they reach the executive team or Board and bring options, not just problems

Take on ad hoc strategic projects as the business evolves, for example pricing studies, market diagnostics, M&A; diligence or integration support

Support Board and investor materials, owning the strategic narrative and initiative status sections

Qualifications and experience Required

A demonstrated track record of leading a go-to-market or commercial transformation from design through to delivered results.

7 to 12 years of experience combining strategy consulting and operating roles.

📌 Director of Strategic Initiatives (Winnipeg)
🏢 Otodata Industrial Gas
📍 Winnipeg