MARKETING & PROMOTIONS MANAGER

LEISURE DAYS RV GROUP

Overview:

The Marketing & Promotions Manager owns all marketing for the Leisure Days RV Group: the core brands (Leisure Days, RV Canada, RV Liquidators) and every store. Your job is to bring qualified buyers to the stores and help them sell more RVs, parts and service, measured in appointments and units, not reach.

The Marketing & Promotions Manager works face to face with the CEO and the General Managers (GMs). They drive the promotional calendar rather than wait for input, and they hold themselves and the team to clear numbers.

In this role you will also work closely with the Manager, Business Systems & Growth. Marketing owns the message, the campaigns and the customer; Business Systems & Growth owns the tools and data.

This is an in-person role, based out of the Leisure Days RV Group Head Office in Ottawa, Ontario.

We offer:

- A collegial work environment
- Competitive Compensation: $100 - $115K depending on experience, plus bonus of $35-50K
- Group Benefits, RRSP Plan with employer match
- Training in support of your role

Reports to: CEO Key Responsibilities & Accountabilities:

- Build and run a rolling 12-month promotional calendar, with each month's offers locked at least 60 days ahead.
- Meet GMs in person each month to set offers by store, tied to aged and priority inventory.
- Turn approved offers into transparent customer messages: payments, rates, bonuses, trade-in offers.
- Handle day-to-day marketing requests from GMs, with a simple request and turnaround process.
- Run inventory-specific ads and campaigns for aged units, new arrivals and priority models.
- Get commercial terms approved by the designated leader before launch.
- Review each promotion's results within 30 days and apply what worked.
- Plan and run weekend lot events, open houses, shows and community events with each store.
- Agree staffing, inventory and follow-up plans with the GM before committing to an event.
- Manage local radio, flyers, print and community sponsorships.
- Measure each event's leads, appointments and sales, and decide whether to repeat it.

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- Lead the development of original marketing concepts and campaigns.
- Continuously identify new opportunities across social media, digital platforms, content, creative advertising and emerging technologies.
- Develop long-term brand awareness and audience engagement alongside short-term promotional and lead-generation campaigns.
- Encourage collaboration, creative brainstorming and independent thinking throughout the marketing team.
- Regularly challenge existing marketing approaches and identify opportunities to improve effectiveness, relevance and speed.




- Take an active leadership role in creative direction rather than relying solely on agencies, templates or established processes.
- Own paid media strategy, budgets, targeting and creative.
- Direct SEO, website content, landing pages and inventory merchandising.
- Make sure every campaign is tracked so leads can be tied to appointments and sales.
- Manage agencies and vendors and remain accountable for their results.
- Own social media for the core brands (Leisure Days, RV Canada, RV Liquidators) and all store accounts, including Devlin's core-brand work.
- Be the on-camera face of LDRV marketing: walkaround videos, unit features, promo announcements, event coverage and social reels.
- Set content priorities for video, YouTube, photography and lot photos.
- Run review-request campaigns and set public-response standards with operations.
- Plan and write email and text campaigns: trade-in, service, sales events, nurture.
- Build automated campaigns in DP360 with the Business Systems & Growth team.
- Follow consent and anti-spam requirements.

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- Lead, coach and set weekly priorities for the marketing team.
- Review team structure and roles with CEO within the first 90 days.
- Manage the marketing budget and report spending against plan monthly.

Essential Skills & Qualifications:

- Track record of promotions and events that drove measurable sales.
- Comfortable and engaging on camera; experience creating video and social content.
- Experience marketing across several locations or brands.
- Hands-on knowledge of paid social, Google Ads, SEO, email and CRM campaigns.
- Experience leading a small team and managing agencies and a budget.
- Confident working face to face with GMs and sales teams.
- Able to work in the Ottawa office full time.
- Bilingual (English and French) an asset for the Ottawa market.

We're looking for someone who Thinks creatively and independently: Brings original ideas, fresh perspectives and a willingness to challenge traditional approaches.

Has genuine curiosity: Passionate about marketing, consumer behaviour, emerging technology and successful brands across different industries.

Leads from the front: Leads creative direction, inspires the team, makes decisions and takes ownership rather than simply managing processes.

Balances creativity with real results:



Understands that strong branding, engaging content and innovative campaigns must ultimately support business growth.

Leisure Days RV Group is Canada's largest RV dealership network, proudly operating over 25 dealerships across Ontario, Nova Scotia, and New Brunswick, with plans for sustainable growth.

Founded in 2003 with the opening of RV Canada in Ottawa, we have grown into a leading, sales-focused organization dedicated to driving results. Our scale and superior purchasing power enable us to provide customers with unmatched access to RV sales, rentals, parts, and services.

As a dynamic and innovative company, we emphasize performance, continuous improvement, and cultivating growth from within. We are committed to providing motivated professionals with opportunities for development and advancement as part of our exciting journey.

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Our hiring process uses third party websites (such as Indeed) and technologies that utilize artificial intelligence (AI) to assist with talent sourcing and the resume screening process, helping us to filter and evaluate a large number of applications efficiently. AI tools are used to assist with creation, to analyze resumes for relevant skills and qualifications against the job requirements, and to create personalized message templates for candidate communication.

A human recruiter/manager is always responsible for conducting interviews and for the final selection. Please be aware that AI may analyze your application based on its programming and a complete disclosure of AI use in this process will be provided as required by law.

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All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, genetic information, or any other criteria protected by governing law.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received may be referenced for future staffing requirements.

Pay: $100,000.00-$115,000.00 per year

Benefits

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care

Ability to commute/relocate:
- Nepean, ON K2G 6Y9: reliably commute or plan to relocate before starting work (required)

Language:
- English (required)
- French (preferred)

Work Location: In person

📌 Marketing & Promotions Manager (Nepean)
🏢 Endless Roads RV u0026 Marine Centre
📍 Nepean