Patient insights strategy leads Roche’s Canadian work in Mississauga, using market research and storytelling to inform executive decisions. The position builds real-time capabilities.

This newly created lead role develops an insights framework for patients, healthcare practitioners, and other stakeholders. It combines journey mapping, social listening, pulse research, and primary market research. The role translates patient feedback into actionable narratives for marketing, medical, and field teams.

Key Responsibilities

Design and operationalize a patient insight-to-action framework

Capture feedback, sentiment, and behavioral data across touchpoints

Synthesize qualitative stories with quantitative data

Coach field teams to elicit actionable patient insights





Bring patient insights into strategy and resourcing

Requirements

Bachelor’s degree and seven to ten-plus years’ industry experience

Five-plus years applying patient or consumer insight methods

Knowledge of Canadian pharmaceutical field roles and HCP engagement

Robust storytelling using the “What? So what? Now what?” framework

Strong Excel, PowerPoint, collaboration, and facilitation skills

Shape Roche strategy through patient insights, market research, storytelling, and stakeholder influence across Canada’s healthcare ecosystem.

📌 Patient Insights Strategy Lead (Winnipeg)
🏢 F. Hoffmann-La Roche
📍 Winnipeg