Drive activation and retention through lifecycle marketing, in-app messaging, and product-led growth campaigns from Vancouver three days weekly.

This Product Marketing Manager role focuses on customer journeys, from onboarding through adoption, expansion, and retention. You will create email and in-app content, communicate weekly feature releases, and translate product updates into value for brands and creators. The role partners across Product, Design, and Engineering while supporting scalable measurement.

Key Responsibilities

Plan lifecycle campaigns for every customer journey stage

Create onboarding emails and in-app customer messaging

Communicate weekly releases through blog, social, and email

Build company knowledge of ideal customer profiles

Use AI tools to enable scalable experimentation

Requirements

Three or more years in product marketing

Understanding of activation, adoption, expansion, and retention

Experience with email and in-app communications

Solid execution and consistent high-quality output

Cross-functional collaboration with Product, Design, and Engineering

Bring lifecycle marketing, customer journey, and product-led growth expertise to activation and retention initiatives in Vancouver.

📌 Product-Led Growth Marketing Manager (Winnipeg)
🏢 Savvy Talent
📍 Winnipeg