Shape audience strategy and campaign architecture as a hybrid Programmatic Strategy Associate Director with Omnicom Media in Toronto.

This senior position leads programmatic solutions across a dedicated client portfolio while developing a team of programmatic professionals. You will act as a strategic partner to agency and client leaders, communicate complex technical solutions, and uncover opportunities aligned with business objectives. The work combines strategic guidance, performance optimization, and operational excellence.

Key Responsibilities

Develop audience strategies and campaign architecture

Build trusted senior relationships with agency and client partners

Understand objectives and uncover product and solution opportunities





Recommend process improvements for efficiency and scale

Oversee brand safety, targeting, and measurement best practices

Requirements

Deep, expert-level understanding of the ad-tech ecosystem

Proven senior-level client and agency relationship leadership

Robust business acumen supporting client and team success

Expert knowledge of major DSPs and advanced measurement solutions

Exceptional communication and presentation capabilities

Bring strategic programmatic thinking, audience expertise, and senior stakeholder communication to Omnicom Media’s Toronto team.

📌 Programmatic Strategy Associate Director (Winnipeg)
🏢 Interpublic
📍 Winnipeg