Lead retail private brand marketing for Giant Tiger from its Ottawa Home Office, with hybrid work scheduled two to three days weekly.

This Manager, Private Brand Engagement role focuses on turning product attributes, benefits, claims, and evidence into useful brand messaging. You will support approved priorities, Go-to-Market blueprints, and Marketing/Creative planning. Your work will also strengthen Team Tiger understanding of Giant Value products and value-focused propositions.

Key Responsibilities

Build foundational Private Brand product stories and proof points

Inform Go-to-Market and Marketing/Creative planning

Develop engagement plans for approved product priorities

Strengthen internal understanding of Giant Value positioning





Identify performance gaps through activation effectiveness monitoring

Requirements

Post-secondary education in marketing, communications, business, or related study

Five or more years in product marketing or commercial planning

Ability to translate attributes and priorities into brand messaging

Strong understanding of merchandising and product selection factors

Robust communication and organizational abilities

Use product marketing, commercial planning, and messaging expertise to clarify Giant Tiger’s private brand value proposition.

📌 Retail Private Brand Marketing Manager (Montreal)
🏢 Giant Tiger
📍 Montreal