Overview

Sales and Catering Manager

Crowne Plaza Toronto Airport — Converting to DoubleTree by Hilton in January 2027

Location: Toronto, Ontario | Employment: Full-time, on-site

Reports to: Director of Sales & Marketing

Compensation: Base salary plus performance-based incentives

About the Hotel

Crowne Plaza Toronto Airport is preparing to convert to DoubleTree by Hilton in January 2027. Our full-service hotel features 528 guest rooms, the largest hotel in the Airport, 14,000 square feet of meeting space across ballrooms and boardrooms, a restaurant, and a dedicated crew lounge. We serve corporate travellers, airline crews, meeting delegates, and social and leisure guests.

Position Summary The Sales & Catering Manager is responsible for achieving assigned revenue budgets through proactive business development, account management, and selling guest room blocks, meetings, catering, and social events.

Reporting to the Director of Sales & Marketing, this role requires an experienced seller who can generate new opportunities, conduct outside sales calls, negotiate profitable agreements, and convert inquiries into confirmed business. The successful candidate will also support client retention and market development during the hotel’s brand transition.

Key Responsibilities

Business Development and Revenue Achievement

· Achieve monthly, quarterly, and annual revenue targets for assigned guest room, catering, meeting room rental, and related business.

· Execute sales action plans that support the hotel’s budget, desired business mix, and need periods.

· Generate new accounts through outside sales calls, telephone prospecting, targeted outreach, referrals, and networking.

· Pursue corporate meetings, conferences, training programs, associations, weddings, and social events within assigned markets.

· Grow existing accounts, reactivate inactive clients, and build relationships with planners, corporate decision-makers, intermediaries, and local businesses.

· Maintain a qualified pipeline with revenue estimates, decision timelines, and clear next steps.

· Meet established sales activity expectations and attend approved industry events with defined objectives and follow-up.

Sales Conversion and Negotiation

· Qualify opportunities based on client objectives, budget, attendance, dates, accommodation requirements, and decision criteria.

· Conduct site inspections and client presentations.





· Develop tailored sales proposals and negotiate contracts within approved pricing and authority limits.

· Follow up on proposals and tentative bookings to improve conversion.

· Maximize total account value through guest rooms, food and beverage, meeting space, and other hotel services.

· Collaborate with Revenue Management to assess pricing, availability, displacement, concessions, and booking profitability.

Account Ownership and Commercial Accountability

· Maintain client relationships through the booking cycle, providing a transparent handover of contracted commitments to the event servicing and operations teams.

· Address commercial concerns, negotiate material changes, and conduct post-event sales follow-up to secure repeat business.

· Monitor production, booking pace, conversion, cancellations, and lost business; adjust sales actions accordingly.

· Provide accurate forecasts and concise reports on revenue performance, pipeline progress, and account development.

· Ensure negotiated payment terms follow hotel policy and support Finance with escalated client payment issues.

· Maintain accurate account, opportunity, activity, and contract records in Delphi or the designated sales system.

Brand Transition and Team Collaboration

· Support the January 2027 conversion through client communication, account retention, prospecting, and sales campaigns.

· Communicate the hotel’s positioning accurately and identify opportunities to promote its meeting facilities, restaurant, and amenities.

· Monitor competitor offerings and market developments to inform sales strategies.

· Participate in sales meetings and collaborate with sales support, Revenue Management, Food & Beverage, and Operations.

· Follow hotel policies, brand standards, and approval procedures, and represent the hotel professionally.

Qualifications and Experience

· Minimum ten years of hotel sales and catering experience, with direct responsibility for generating meeting, event, and group revenue.

· Proven achievement of revenue budgets and success securing new business through proactive prospecting and outside sales calls.

· Experience selling ballrooms, boardrooms,



catering services, and group guest room blocks.

· Strong knowledge of proposals, contract negotiation, hotel revenue principles, and the sales-to-operations handover.

· Ability to manage a sales pipeline, evaluate account production, and prepare revenue forecasts.

· Proficiency in Delphi or a comparable sales and catering system and Microsoft Office.

· Hospitality, business, sales, or marketing education preferred; equivalent relevant experience will be considered.

· Hilton or IHG experience, hotel conversion experience, and knowledge of the Toronto airport and GTA markets are assets.

Skills and Attributes

Strong prospecting, negotiation, presentation, and closing skills; commercial judgment that balances client value with hotel profitability; clear written and verbal communication; effective relationship management; organization, attention to detail, and consistent follow-through; accountability for results, independent initiative, and collaboration; ability to manage competing priorities and adapt during a brand transition.

Compensation and Working Requirements

This position offers a base salary plus performance-based incentives, governed by a written incentive plan and established revenue measures. Compensation details will be discussed during recruitment.

The role requires on-site work, regular outside sales calls, and local travel to client appointments and approved industry events. Occasional evening, weekend, and holiday availability is required to support business needs.

Equal Opportunity and Accessibility

We are an equal opportunity employer committed to a respectful, inclusive, and accessible workplace. All qualified applicants will receive consideration without discrimination on grounds protected by applicable human rights legislation. Accommodations are available upon request throughout recruitment and selection.

Work Authorization

Applicants must be legally authorized to work in Canada by their employment start date and provide documentation confirming that authorization.

How to Apply

Submit your résumé and a brief cover letter highlighting your hotel sales and catering experience, revenue achievements, and new business development results.

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

Pay: $75,000.00-$85,000.00 per year

Benefits

- Dental care
- On-site parking

Work Location: In person

📌 Sales and Catering Manager (Etobicoke)
🏢 Crowne Plaza Hotel
📍 Etobicoke