Who you are

- We are seeking a strategic Senior Customer Marketing Manager to craft and execute on the customer marketing strategies that drive product adoption and customer engagement

- You are a builder who thinks in systems, not just campaigns

- You have a proven track record of architecting customer journeys, not just running them, and you know how to turn behavioral data into next-best-action logic that Marketing, Sales and Customer Success can all rally around

- You're fluent in AI tooling and see it as core to how modern lifecycle marketing works, not a feature bolted onto old playbooks

- You're a strong communicator who can bring clarity to ambiguous problems, and you're energized by owning a program end-to-end: strategy, build, and measurement

- This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences

- 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation

- Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools

- Exceptional written and verbal communication skills with the ability to create engaging content

- Excellent relationship-building skills and a strong positive attitude

- Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar

- Strong problem solving skills and willingness to roll up your sleeves and get stuff done

- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams

- Strong project management skills and comfort with Asana or other project management tools

- Proven ability to thrive in a rapid-paced environment with high expectations and tight deadlines

- Strong analytical skills and ability to use data to inform decision-making and strategy development

What the job involves

- We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary or Toronto

- This is a 12 month fixed term contract





- Architecting systematic, AI-driven journey frameworks that map a behavior-based customer path from onboarding through expansion, each with clearly defined triggers, next-best action logic, and owners across Marketing, Sales and Customer Success

- Planning and running webinars, social content, community posts, and other marketing tactics to drive awareness of new product features and accelerate adoption of value-driving functionality; partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns

- Building AI into the operating model for customer engagement, from how we detect signals to how we decide what happens next

- Defining and tracking marketing-specific engagement and adoption metrics to measure the team's contribution to product usage and customer engagement

- Monitoring and analyzing program performance metrics, providing actionable insights and data-driven recommendations for improvement

The application process

- This role is a backfill for an existing position

Benefits

- Specialized learning and development programs and access to an in-house performance coach

- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor

- Access to pay transparency on all of our global roles

- Company equity for applicable employees

- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland

- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote

- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)

- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP

- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program

- Virtual and In-person Wellness Programs to support mental and physical health

- Paid time for volunteering through our Clio Gives program

- $2000 annual counseling benefit for CAD Clions

📌 Senior Customer Marketing Manager (Toronto)
🏢 Clio
📍 Toronto