Job Posting: Summary : The Area Sales Manager is focused on driving executional excellence, sales growth, and compliance within the region. The ASM will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers. The role will also manage all aspects of communication, training, route sales, onboarding and executing the independent distributor (franchise owner) agreement obligations. - Primary Responsibilities**:

- Lead all Field Sales Fundamentals within Region**:

- Builds and maintains strong relationships with Store and/or Bakery Managers in territory

- Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays

- Manages the sell-in of POS materials to stores, ensures these are communicated and delivered to IDs in a timely manner that lines up with innovation launches or holiday schedules

- Collaboratively works with Sales, Marketing, and ASL peers to drive executional priorities

- Educates stores and independent distributors on our products features and benefits, and how these fit with the different customers - Achieve Sales Targets and KPIs :

- Achieves sales revenue, stale (returns), and store visit objectives within area

- Consistently monitors store performance and quickly reacts to opportunities within area

- Gathers and reports on field insights using various tools and resources

- Supports Independent Distributors in business development & with promotion plans

- Conducts business reviews with all independent distributors within their territory - Foster a High-Performing Environment with Independent Distributors in your Area :

- Works with IDs to optimize route - route planning (Analyze territory, grouping stores and scheduling visits),



Loading/unloading, preparation for future deliveries

- Monitors and ensure ID Agreement compliance - develop and grow territory, support Wonderbrands Marketing programs, maintain proper service and delivery to all outlets, maintaining adequate fresh supply, rotating product and managing stales

- Strengthens SOPs for servicing their accounts - managing returns, assessing inventory levels, printing invoices, receiving, merchandising, reviewing order for next delivery

- Participates in selection of recent IDs

- Define proposals on how to increase sales working closely with the IDs - Required Experience

- Bachelor’s degree in Business, Finance or related field required

- Minimum of 3 years’ experience field sales team (food industry an asset)

- Ability to effectively work from home and in the field

- Experience managing a franchise operation unit

- Multi-tasking and priority management are key components to be successful in the role

- Exceptionally strong communicator and team builder

- Proven experience in people leadership and development

- Demonstrated ability to work in a fast paced & multi task environment

- Executive level presentation skills

- Possess strong planning and time management skills

- Experience building customer relationships.

- Strong computer skills (intermediate to advanced Microsoft Office)

- A passion for the Consumer Packaged Goods industry an asset - FGF Group Competencies :





- Adaptive Intelligence -**Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

- Flexibility, Agility, Adaptability : Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth

- and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.

- Calculated Risk-Taking : Makes strategic decisions by evaluating options and creating contingency plans. - Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

- Team First and Collaboration : Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

- Continuous Improvement : Drives innovation and optimizes processes to enhance quality and productivity.
- Customer and Product Focus : Addresses need proactively with accountability and a solution-oriented mindset.
- Fierce Execution : Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

Leadership Competencies - Inspire & Energize Team Members

- Continually inspires and develops Team Members and promote cross-functional collaboration.
- Supports, shared knowledge and experience with your Team through authentic conversations and development planning
- Communicates transparent expectations
- Uses insight and kn

📌 Area Sales Manager (Greater Sudbury)
🏢 Wonderbrands
📍 Greater Sudbury