AHMIC LAKE RESORT

EVENTS SALES MANAGER

Ahmic Harbour, ON - Hybrid-Remote - Permanent / Part-Time / Freelance

From CA$25.00/hour + Commission & Performance Bonus

Date Posted: March 25th, 2026

About the Role

Ahmic Lake Resort is a 70-acre private lakeside property offering full resort buyouts, boutique cottages, and fine-dining at The Swiss Country House — just 2.5 hours from Toronto. We are growing our year-round events business and need a results-driven hospitality sales professional to own it.

This is primarily a SALES role. Your core mission is to generate, qualify, and close current event revenue — weddings, corporate retreats, MICE groups, and social events. Event coordination is a supporting function, not the focus. If you thrive on hitting targets, building pipelines, and winning business, read on.

Compensation

Base Rate :From CA$25.00 per hour

Earning Upside :Commission on closed event bookings + yearly Performance Bonus tied to revenue targets

Additional Perks :On-site parking, resort familiarization experiences, remote flexibility after onboarding

What You’ll Do1. Revenue Generation & Sales (Primary Focus — ~70% of Role)

- This is where you will spend the majority of your time. Success is measured by bookings closed and revenue generated._
- Proactively prospect, solicit, and close new group and event business across weddings, corporate retreats, MICE (Meetings, Incentives, Conferences & Exhibitions), social reunions, and milestone celebrations
- Build and actively manage a structured sales pipeline from first inquiry through signed contract — with discipline, urgency, and follow-through
- Develop compelling, tailored proposals and event packages for corporate meeting planners, HR leads, event agencies, and wedding clients
- Conduct outbound sales activity: cold outreach,



referral cultivation, site-inspection hosting, and lead follow-up at speed
- Register on group/event lead-generation platforms and RFP sites (Cvent, WeddingWire, etc.) to maximize inbound volume
- Represent the resort at wedding expos, trade shows, MICE industry events, and networking functions to build brand presence and generate leads
- Set, track, and report on quarterly and annual sales targets; develop a personal sales plan with measurable KPIs
- Identify and pursue shoulder-season and off-peak opportunities to drive year-round revenue
- Work with the marketing team on promotions, content, and campaigns targeted at key buyer segments

1. Event Operations Liaison (~20% of Role)

- Once a contract is signed, you hand off smoothly to operations — while remaining the client’s key contact._
- Create and distribute Banquet Event Orders (BEOs), group resumes, and rooming lists for contracted events
- Liaise with F&B;, culinary, and front-of-house teams to ensure flawless execution of contracted services
- Coordinate outsourced vendors, AV providers, and external suppliers in line with resort standards
- Monitor room blocks, cut-off dates, and deposits; maintain accurate financial records per event

- Activity Partnerships & Programming (~10% of Role)

- Build partnerships with local activity providers (guided fishing, snowmobiling, wellness, paddling, culinary) to create compelling four-season packages




- Co-develop a seasonal event calendar with ownership to drive bookings during shoulder periods
- Collaborate with management and marketing on package design, co-marketing, and promotional initiatives

Target Markets

- Weddings & Honeymoons — full buyouts and boutique ceremonies in a stunning Ontario lakeside setting
- MICE — corporate retreats, team off-sites, incentive groups, conferences, and executive meetings
- Social Reunions — family gatherings, milestone birthdays, anniversaries, and alumni events
- Corporate Day Use — strategy sessions, leadership workshops, team-building with outdoor programming

What We’re Looking For

Must-Haves :

- Minimum 3 years of hospitality SALES experience — with a documented track record of closing group/event business and exceeding revenue targets (this is non-negotiable)
- Experience selling into at least one of: weddings, MICE/corporate groups, social events
- Hunter mentality — you generate your own leads, follow up relentlessly, and close with confidence
- Strong negotiation, proposal writing, and verbal communication skills
- Diploma or Degree in Hospitality, Business, or related field — or 5+ years of equivalent experience
- Motivated self-starter who thrives working independently and within a small, lean team
- Flexible availability, including occasional weekends for site tours and client-hosting

Nice-to-Haves :

- Experience with event lead platforms such as Cvent Supplier Network, WeddingWire.ca, EventSource.ca, The Knot/WeddingPro , and/or corporate sourcing tools (MPI, Meetings & Conventions Canada)
- Familiarity with creating BEOs and managing group logistics
- Genuine enthusiasm for Ontario cottage country, outdoor hospitality, and the experie

📌 Resort Events Sales Manager (Ahmic Harbour)
🏢 Ahmic Lake Resort
📍 Ahmic Harbour