Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide productive marketing investment.This Marketing Analyst measures channel and campaign performance for new businesses and M&A; acquisitions. You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV. Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions.Key Responsibilities:
Measure paid advertising performance across channelsDiagnose spend efficiency and funnel conversionBuild models and forecast marketing outcomesTest hypotheses and perform root cause analysisRecommend budget and channel strategy changesRequirements:
Bachelor’s degree requiredThree or more years in data or marketing analyticsPaid media experience with LTV, CAC, and ROASStrong mathematics, statistics, and business insightAbility to explain complex issues clearlyBring paid media measurement, forecasting, experimentation, and business insight to Toptal’s marketing analytics and acquisition decisions.
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