About Roam Roam is Canada's leading long-term car rental and short-term leasing provider. Since launching in 2020, we've grown rapidly by filling the gap for people and businesses who need a car for 1 to 12 months, with month-to-month rentals and 6- and 12-month short-term leases. We also serve businesses through Roam for Business and offer fleet management. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

We're profitable, growing fast, and headquartered in Toronto, with operations across the GTA and the Ottawa area.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely recent mobility models like ours. We're hiring a Senior Growth Marketer to optimize Roam's digital channels, acquisition funnel, and customer lifecycle across rentals, leasing, Roam for Business, and fleet management.

This is a senior, hands-on individual contributor role reporting directly to leadership, with significant autonomy to find the highest-leverage opportunities and scale what works. You'll work closely with our Senior Content Marketer, who builds the content that feeds your channels.

Google, YouTube, Meta, TikTok, SEO, email, SMS, and LLMs (AI search and answer engines) matter most today, but any digital channel is open for experimentation.

Own performance across our digital channels and all four business lines.

Test audiences, offers, messaging, creative,



and landing pages from first click to booking or lead, and scale what works.

Test emerging channels, including how Roam shows up in AI search.

Use AI tools and build AI workflows that make our marketing execution and analysis faster and better. Brief and iterate on creative with our Senior Content Marketer, and partner with sales, operations, product, and engineering to improve conversion.

You have 5+ years of performance or growth marketing experience, ideally including high-growth companies.

You've run paid search and paid social at meaningful spend, and have hands-on experience with several of YouTube, TikTok, SEO, email, SMS, and AI search.

You know tracking and attribution deeply (analytics, tag management, conversion APIs, CRM integration) and have fixed broken measurement before.

You're commercially minded and comfortable pulling and analyzing your own data.

You have strong creative instincts and know how offers, messaging, and creative drive performance.

We're a tight-knit, ambitious team that thrives on solving complex problems and delivering remarkable customer experiences. Competitive salary.

- Equity in a fast growing startup.
- 3 weeks of paid vacation in your first year, increasing to 4 weeks from your second year.
- Hybrid work: split time between our Toronto office and remote.
- Marketing Case Study: We provide you with some real business data and context, you create a strategy and plan, and present it to us.

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📌 Senior Growth Marketer- Remote (Toronto)
🏢 Roam
📍 Toronto