Turn campaign data into qualified leads onsite in Montreal through growth marketing, attribution, and conversion testing for Valnet’s portfolios. Own measurable performance from traffic through conversion. As Valnet’s Senior Performance Marketing Specialist, you will test strategies and identify growth opportunities across Auto or Gaming. Your work spans paid media execution, audience targeting, lead capture, landing pages, and conversion optimization. You will also support Travel portfolio products, including travel insurance. Campaign analysis uses cost per lead, conversion rates, customer acquisition cost, return on ad spend, GA4, Looker Studio, and spreadsheets. Key Responsibilities:
Monitor campaign budgets and performance metrics for growth opportunities Manage conversion tracking and analyze campaign data Optimize lead capture forms and landing pages with development teams Test ad copy, creative assets, targeting, and bidding strategies Generate qualified leads through paid acquisition campaigns Requirements:
Four or more years in growth marketing or digital acquisition Proven full-funnel ownership from execution through conversion optimization Solid understanding of cost per lead and return on ad spend Experience with conversion tracking and attribution Analytical, proactive, and comfortable owning campaign performance Bring growth marketing, conversion testing, and performance analytics skills to Valnet’s onsite Montreal acquisition team.