About the roleYou own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book‑tracking and discovery community. Both are built for people who love books and reading. You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move.This is a senior individual contributor role built for a self‑starter who is energized by both strategy and execution. You'll move from a launch narrative one day to building the campaign in Iterable the next, going hands‑on wherever that yields the fastest impact.What you’ll doOwn positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.Lead go‑to‑market for new features and product updates, from concept through launch and adoption.Build and ship the campaigns yourself across email, push, and in‑app in Iterable, including audience segmentation and technical setup.Partner with the dedicated lifecycle team to align launch moments with the always‑on program, and own member and brand communications across those moments.Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.Define metrics, set targets, instrument tracking before launch, and report on impact.Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.Contribute to growth across the funnel, partnering with Product and Brand.What you’ll bring6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands‑on campaign execution.A track record of owning GTM strategy and shipping the execution yourself.Hands‑on experience building campaigns in a marketing automation platform (Iterable or similar).Solid writing skills, with the ability to own brand voice and turn it into copy that ships.Comfort self‑serving in data:



you can read a query or dashboard and use it to make decisions.A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.CompensationAt Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range based on local labor benchmarks. San Francisco is the highest geographic market in the United States.In California, the expected salary range is $144,000 to $216,500.In the United States outside of California, the range is $119,000 to $205,500.In Canada, the range is 151,000 CAD to 192,000 CAD.This position is also eligible for competitive equity ownership and a comprehensive benefits package.Working at Scribd, Inc.Location EligibilityEmployees must have their primary residence in or near one of the following cities:United StatesAtlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.CanadaOttawa | Toronto | VancouverMexicoMexico CityBenefits at Scribd, Inc.Scribd Flex (flexible work model)Comprehensive health, dental, and vision coverageMental health support and disability coverageGenerous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticalsPaid parental leave and family support benefitsRetirement matching and employee equityLearning and development programs and professional growth opportunitiesWellness and home office stipendsComplimentary access to the Scribd, Inc. suite of productsEnterprise access to leading AI toolsEqual Employment OpportunityScribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas.#J-18808-Ljbffr

📌 Lead Product & Lifecycle Growth Marketer - $119,000 - $216,500 A Year (Winnipeg)
🏢 Scribd
📍 Winnipeg