Lead digital experience and growth at Definity through web operations, conversion optimization, and paid acquisition in a versatile hybrid model. Oversee public websites and campaigns supporting broker and customer journeys. Reporting to the AVP, Digital Marketing & Operations, this leadership role manages digital publishing, website maintenance, and performance media. You will shape web roadmaps, improve user experiences, and optimize paid search, social, display, and programmatic campaigns. The work supports growth, brand integrity, and regulatory compliance across Definity’s digital footprint. Key Responsibilities:

Oversee maintenance, content updates, and publishing across public-facing websites Manage CMS roadmaps, workflows, reliability, brand guidelines, and compliance Design and scale B2B paid acquisition and lead generation programs Build UX, CRO, personalization,



and continuous testing roadmaps Lead direct reports, agencies, vendors, budgets, and channel investment Requirements:

Bachelor’s degree in marketing, business, computer science, or related field Eight to ten years’ progressive digital marketing and web operations experience At least four years managing CMS, publishing, paid media, or CRO Experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4 Knowledge of HTML, CSS, UX principles, governance, and A:B testing Bring digital leadership, web governance, CRO, and paid acquisition expertise to Definity’s growing insurance brands and customer journeys.

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📌 Senior Digital Experience Growth Manager (Winnipeg)
🏢 Definity
📍 Winnipeg