05 Nov
|
Important Group
|
Ontario
05 Nov
Important Group
Ontario
Vice President of Enterprise Marketing
About the Company
Innovative audience engagement platform
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2014
Employees
201-500
Funding
$26-$50 million
Categories
- Information Technology & Services
- Marketing
- Consulting
- Professional Services
- Agency
- Technology
- Web Services & Apps
- All Markets
- B2B
- Collaboration
- Presentation Software
- SaaS
- Software
Specialties
- consulting tool
- workshop tool
- meeting tool
- productivity
- management consulting
- software collaboration tool
- interaction tool
- polling
- and interactive presentations
About the Role
The Company is seeking a VP of Enterprise Marketing to lead the development of a systematic enterprise demand growth engine. This global leadership role is pivotal in connecting product adoption and customer base with enterprise-qualified pipeline, ARR, and customer growth. The successful candidate will be responsible for defining and owning the global enterprise marketing strategy, budget, and operating model. They will lead teams across digital demand, field and customer marketing, and executive exchange, with a focus on EMEA and North America.
The role requires a strategic B2B marketing leader with a strong background in enterprise marketing, demand generation, and integrated marketing, particularly in a PLG environment. The VP will be expected to create a qualified pipeline, and measurable enterprise ARR impact, and to partner closely with sales, customer success, product, growth, brand, and data teams.
To excel in this position, the VP of Enterprise Marketing at the company should have at least 12 years of B2B SaaS marketing experience, including significant leadership in enterprise marketing. A deep understanding of enterprise buying journeys, account-based marketing, and the ability to connect product-led growth with a sales-assisted enterprise motion is essential. The ideal candidate will be commercially fluent, with experience in funnel economics, and will have a proven track record of operating across EMEA and/or North America. An AI-native approach to marketing and a leadership style that is both ambitious and cooperative, in line with the company's values, are also key attributes. The role is not for someone seeking a finished playbook; it is for a leader who is ready to build and be accountable for the impact of a modern enterprise marketing function.
Hiring Manager Title
Chief Sales Officer
Functions
- Marketing
📌 Vice President of Enterprise Marketing (Ontario)
🏢 Important Group
📍 Ontario