Lead Canada Goose brand voice and integrated storytelling as a Senior Copywriter in Toronto, shaping copy across fashion and luxury touchpoints.
Reporting to the Director, Brand Creative Lead, you will evolve tone, develop narratives, and partner with Art Directors. The work spans campaigns, product storytelling, film, social, retail, and eCommerce. You will set writing standards across the team.
Key Responsibilities: Define and champion Canada Goose tone across channels and markets
Develop seasonal narratives, campaign lines, and product storytelling
Partner with Art Directors on integrated campaign concepts
Write scripts, voiceover, and on-screen copy for films
Mentor writers and provide final copy review
Requirements: Eight or more years of copywriting experience
Fashion, luxury, or premium consumer brand background
Integrated campaign experience across OOH, retail, social, and film
Exceptional storytelling, editing, proofreading, and conceptual skills
Portfolio showing produced campaigns and product storytelling
Bring senior copywriting, brand voice, and campaign leadership to Canada Goose’s Toronto creative team.