Contract Lifecycle Marketing Lead (Customer.io)

Remote, Canada | Contract | 3 to 4 Months | $65-75/hr

Our client is a well-established Canadian consumer marketplace that connects millions of buyers and sellers across a wide range of categories. The business is in the middle of a major brand and product relaunch and is moving its lifecycle program onto Customer.io. They're looking for an experienced, hands-on lifecycle marketer to design, build and launch the consumer lifecycle program end to end, then hand it over to an internal owner.

The Role

This is a high-ownership contract partnering closely with the GM, Product, Engineering and Data teams. You'll be the one person who designs the journeys, builds them in Customer.io and sets the standard the internal team will run with. There's no agency or working group behind you: you set direction and do the build.

The engagement is 3 to 4 months: about 6 weeks of journey design, followed by about 6 weeks of build, launch and handover.

Key Responsibilities

- Define lifecycle stages and segments (new, active, at-risk, lapsed, reactivated) for both buyers and sellers.
- Write message-level specs for every touchpoint: trigger, audience, entry and exit rules, timing, channel (email, push, in-app), copy, success metric and holdout.
- Set frequency caps and suppression rules across the program.
- Write the event and attribute requirements for engineering, and partner with them to implement.
- Rebuild existing journeys in Customer.io with no gap in coverage.
- Build, QA and launch current journeys in English and Canadian French, with the first 2 to 3 live within 3 weeks of build starting.
- Journeys include buyer and seller onboarding, first listing and first reply, saved-search matches, price drops on favourites, seller listing tips and relist prompts, reactivation, and a preference centre.
- Set up permanent holdouts,



a lifecycle dashboard and lift readouts so results are clear from the start.
- Build journeys to last: dynamic content driven by data, automatic alerts when a journey breaks, and resilience to changing events and URLs.
- Ensure all programs follow CASL and consent-based marketing best practices.
- Document everything in a runbook and roadmap so one internal owner can pick up and run the program.

AI-Enabled Ways of Working

- Use AI tools daily for segmentation analysis, copy and content variants, and campaign QA.
- Build AI-assisted workflows that let a lean team run sophisticated lifecycle programs.
- Use good judgment on data privacy, accuracy and brand voice when deciding what to automate.

What We're Looking For

- 5+ years in lifecycle, CRM or retention marketing, ideally at a consumer tech, app or marketplace company.
- Hands-on Customer.io experience, with at least 2 end-to-end builds (journeys, segments, campaigns and the data model behind them). This is a must.
- Proven lift from lifecycle programs measured against holdouts or control groups.
- Experience designing journeys and segments, not only building them from a brief.
- Comfort writing event and attribute requirements and working directly with engineering and data teams.
- Experience across email, push and in-app messaging.
- Working knowledge of CASL and consent-based marketing.
- An independent, self-directed working style, with experience owning a program solo and handing it over with documentation.
- Based in Canada, and able to work core hours in Eastern Time.
- Two-sided marketplace experience is a strong asset.
- Native Canadian French copywriting, or a clear way to deliver it, is an asset.
- Platform relaunch or CRM migration experience is an asset.

This role is for a self-directed lifecycle expert who can design the program, build it and leave it in great shape.

📌 Contract Lifecycle Marketing Lead (Edmonton)
🏢 Professional Staffing
📍 Edmonton