Drive active-trader growth at Wealthsimple through paid media and lifecycle marketing. This hybrid role connects high-intent audiences with funded trading and crypto engagement. As Growth Manager, you will own performance and lifecycle marketing for Wealthsimple’s active trader and crypto business. You will acquire traders, convert accounts into funded activity, and deepen engagement across products and advantages. Success depends on paid media, lifecycle journeys, funnel analytics, and cross-functional partnership. Key Responsibilities:

Own demand generation across trader and crypto channels Manage budgets, vendors, media buys, and testing Build activation, funding, first-trade, and re-engagement journeys Coordinate launches across paid, lifecycle, web,



and product surfaces Report funnel performance and recommend testing priorities Requirements:

Four to six years in performance, growth, or lifecycle marketing Hands-on paid media budget and campaign management experience Lifecycle platform experience with Braze, Iterable, HubSpot, or similar Experience marketing to engaged, high-intent consumer audiences Analytical, cross-functional, and AI-enabled working approach Build Wealthsimple’s active-trader and crypto growth engine through paid media, lifecycle expertise, testing, and analytics.

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📌 Growth Manager Active Trading Crypto (Winnipeg)
🏢 Wealthsimple
📍 Winnipeg