Lead North American SEO and GEO programs at Manulife with technical SEO expertise and enterprise program management experience. This hybrid role supports global initiatives.
As Search Engine Optimization Manager, you will oversee in-house programs and support international SEO initiatives. You will apply technical SEO, content SEO, GEO operations, and data analysis across a complex organization. The work connects SEO Product, Marketing, Publishing, Content, Social, IT, and Product partners to measurable business outcomes.
Key Responsibilities: Oversee North American SEO and GEO programs
Support global initiatives with international teams
Prioritize opportunities and establish delivery frameworks
Maintain technical and content implementation trackers
Present SEO performance and business impact to leadership
Requirements: Eight-plus years of enterprise SEO experience
Retail, eCommerce, or Finance/Insurance industry experience
Three to five years leading teams or projects
Technical SEO expertise in crawlability, indexation, and architecture
Experience with analytics, SEMRush, Screaming Frog, and enterprise CMS
Bring technical SEO, GEO strategy, analytics, and cross-functional leadership to Manulife’s North American programs.