Patient insights strategy leads Roche’s Canadian work in Mississauga, using market research and storytelling to inform executive decisions. The position builds real-time capabilities.
This newly created lead role develops an insights framework for patients, healthcare practitioners, and other stakeholders. It combines journey mapping, social listening, pulse research, and primary market research. The role translates patient feedback into actionable narratives for marketing, medical, and field teams.
Key Responsibilities: Design and operationalize a patient insight-to-action framework
Capture feedback, sentiment, and behavioral data across touchpoints
Synthesize qualitative stories with quantitative data
Coach field teams to elicit actionable patient insights
Bring patient insights into strategy and resourcing
Requirements: Bachelor’s degree and seven to ten-plus years’ industry experience
Five-plus years applying patient or consumer insight methods
Knowledge of Canadian pharmaceutical field roles and HCP engagement
Strong storytelling using the “What? So what? Now what?” framework
Solid Excel, PowerPoint, collaboration, and facilitation skills
Shape Roche strategy through patient insights, market research, storytelling, and stakeholder influence across Canada’s healthcare ecosystem.