Shape integrated digital media plans at Wajax using audience research, campaign activation, and performance optimization across multiple channels. Support the Sr. Marketing Manager in delivering measurable media strategies.

This Digital Media Specialist develops, executes, optimizes, and reports on digital media campaigns. The work translates business, marketing, and campaign objectives into measurable strategies across paid social, search, video, and display. It includes managing budgets, campaign setup, tracking, and stakeholder coordination.

Key Responsibilities:

- Develop integrated digital media plans aligned with campaign objectives
- Research audiences, media habits, competitors, and market trends
- Recommend channels, platforms, segmentation, formats, budgets, and flighting




- Build and launch campaigns across relevant advertising platforms
- Monitor performance and prepare campaign reports and dashboards

Requirements:

- Bachelor's Degree in Marketing, Business Administration, or related field
- Five or more years in digital media planning or buying
- Experience with Google Ads, Meta Ads Manager, or programmatic platforms
- Understanding of targeting, measurement, optimization, and digital media buying
- Experience managing budgets and multiple campaigns simultaneously

Bring digital planning, buying, audience targeting, and measurement expertise to Wajax's integrated media campaigns and reporting.

📌 Digital Media Planning Specialist (Toronto)
🏢 Wajax
📍 Toronto