Turn marketplace research into sponsorship strategy at MLSE, supporting sales materials and partnership opportunities across leading Toronto sports teams.
This Sports Sponsorship Strategy Intern supports MLSE Global Partnerships as the team develops recent sponsorship revenue and prepares its upcoming-season business strategy. You will examine categories, identify prospective marketing partners, and help communicate solutions addressing client business problems. The scope includes the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts, Toronto FC, and MLSE venues.
Key Responsibilities: Analyze marketplaces to identify new, emerging, and open categories
Prepare research reports supporting partnership development decisions
Assist with full-scale go-to-market partnership strategy development
Create proposals, presentations,
overviews, and summary slides
Research industry best practices and prospective marketing partners
Requirements: Post-secondary enrollment in business or marketing-related studies
Solid marketing, partnerships, and research fundamentals
Ability to develop insights and help shape strategic direction
Ability to manage multiple priorities under pressure
Integrity, confidentiality, discretion, and a positive approach
Apply marketplace analysis, strategic thinking, and partnership research to help MLSE shape sponsorship growth across its sports properties.