Lead below-the-line marketing for Sleeman Breweries across Western brands from Delta, British Columbia, with approximately 20% travel. Apply analytical thinking and budget-management skills.
Reporting to the Director, Trade Western Brands, the Trade Marketing Manager, West develops market plans across brands. The role partners with Sales and National Brand Managers to support execution, brand performance, and improvement. It requires tactical planning, stakeholder engagement, and people management.
Key Responsibilities:
- Develop and manage below-the-line plans for market brands
- Oversee promotions, events, sponsorships, and point-of-sale programs
- Evaluate activities, trends, competitive activity, and brand performance
- Manage regional budgets and participate in demand planning
- Lead Brand Activity Managers and special marketing projects
Requirements:
- Post-secondary Marketing or related business education
- At least five years in related CPG experience
- At least two years in a management position
- Solid analytical, communication, presentation, and budget skills
- Proficiency with Excel, Word, PowerPoint, and Outlook
Bring trade planning, cross-functional leadership, and brand performance expertise to Sleeman Breweries’ Western marketing team.