05 Nov
|
Germain Hôtels
|
Ontario
05 Nov
Germain Hôtels
Ontario
Lead B2B marketing strategy, brand, and demand generation at Rodan Energy from the Mississauga headquarters, with hybrid work three days weekly.
As Director of Marketing, you will build and scale a modern marketing function reporting to the VP Sales & Marketing. You will guide brand, content, performance marketing, public relations, operations, and analytics. The mandate connects marketing with Sales, Product, and Customer Success to drive measurable growth.
Key Responsibilities: Develop marketing strategy aligned with business objectives and revenue goals
Define Rodan’s brand voice across channels and assets
Lead content, public relations, and media relations strategies
Scale multichannel demand generation across email, digital, and events
Track ROI,
funnel performance, CAC, LTV, and attribution
Requirements: Eight-plus years of progressive B2B marketing experience
Experience in B2B SaaS, cleantech, or adjacent industries
Success building or scaling a up-to-date marketing function
Analytical strength with marketing KPIs and budget management
Experience leading account-based marketing strategies
Bring strategic leadership, storytelling, analytics, and demand generation expertise to Rodan Energy’s measurable B2B growth.
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📌 Director ofB Marketing (Ontario)
🏢 Germain Hôtels
📍 Ontario