Principal SEO Specialist opportunities at Legend focus on technical SEO and organic growth across Sports brands in a hands-on setting.
Legend seeks a Principal Organic Specialist with deep SEO expertise and fresh thinking. You will improve visibility, traffic, and commercial performance through technical SEO, data analysis, experimentation, and emerging AI search approaches. The role partners with Product, Engineering, and Content.
Key Responsibilities: Identify opportunities that drive organic growth and commercial performance
Develop AIO and AEO approaches for changing search behaviours
Use data, competitive intelligence, and experimentation to prioritize investments
Lead complex initiatives through strategy, execution, testing, and optimization
Share expertise,



coach colleagues, and encourage continuous improvement
Requirements: Extensive SEO experience with complex or content-heavy websites
Proven measurable organic growth from personally led projects
Strong technical SEO fundamentals across architecture and indexation
Experience using SEO tools and data for decisions
Knowledge of emerging AI search trends and practical testing
Apply technical SEO, experimentation, and AI search knowledge to shape organic growth for Legend Sports brands.

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📌 Principal SEO Specialist Sports Brands (Ontario)
🏢 Legend
📍 Ontario