Lead programmatic strategy and activation remotely for Directive Consulting, using DSP expertise and performance analysis to drive B2B growth. Own a pivotal leadership function.
As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic service offerings and shape department strategy. The role combines campaign planning, KPI measurement, partner management, and people leadership. You will support SaaS and B2B clients through integrated paid and organic channel perspectives.
Key Responsibilities: Develop and execute comprehensive programmatic strategies
Align initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance
Manage programmatic partners, vendors, and platforms




Share industry insights as an internal thought leader
Requirements: Seven-plus years in programmatic roles
Two-plus years managing, coaching, and inspiring people
Experience growing B2B or SaaS clients above $50k monthly budgets
Hands-on DSP campaign building and optimization expertise
Programmatic planning, measurement, ABM, and presentation experience
Bring programmatic leadership, analytical rigor, DSP expertise, and cross-functional communication to Directive Consulting’s growing department.

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📌 Associate Director Programmatic Strategy (Manitoba)
🏢 Directive
📍 Manitoba