Lead global paid search through Value-Based Bidding and AI-driven strategies at Okta, integrating campaigns with enterprise Martech systems. This role is global and analytical.
Okta seeks a Global Paid Search Marketing Manager for its Global Digital Acquisition Team. You will evolve the search portfolio beyond lead-generation metrics toward downstream pipeline value. The work spans Google Ads, Bing Ads, statistical testing, CRM integration, and marketing automation.
Key Responsibilities: Develop comprehensive AI-driven paid search strategies
Implement Value-Based Bidding models tied to pipeline value
Design A/B and multivariate tests for statistical significance
Integrate campaigns with CRM and marketing automation platforms




Audit account architecture for query bleeding and cannibalization
Requirements: BA or BS in an analytical or related field
Three to five years managing enterprise full-funnel paid search
Experience with VBB and offline conversion feedback loops
Expertise in Google Ads, Bing Ads, Salesforce, and Marketo or Eloqua
Robust analytical and project management skills
Bring paid search, AI, VBB, experimentation, and Martech integration expertise to Okta’s global digital acquisition team.

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📌 Global Paid Search Marketing Manager (Quebec City)
🏢 Okta
📍 Quebec City