Shape digital growth at Okta through customer research and experimentation strategy, guiding B2B personalization across complex buyer journeys. As a Senior Digital Growth and Personalization Manager, you will advise Digital Strategy stakeholders on testing priorities, hypotheses, and results. You will build quarterly roadmaps, launch straightforward web tests, and translate research into actionable strategies. The work combines segmentation, targeting, technical fluency, and executive storytelling. Key Responsibilities:

Define testing and personalization priorities with stakeholders Build quarterly roadmaps around research and business priorities Research B2B journeys, segments, friction points, and behavior patterns Launch straightforward tests and manage plans, criteria,



and validation Present insights and recommendations to strategic stakeholders Requirements:

Five or more years in growth, experimentation, or optimization Experience managing testing roadmaps across marketing functions Expertise in segmentation, targeting, and personalization campaigns Experience with Optimizely, VWO, or another testing platform Understanding of B2B sales cycles and buyer complexity Apply digital strategy, customer research, experimentation, and personalization expertise to strengthen Okta’s B2B customer experiences.

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📌 Senior Digital Growth Manager (Toronto)
🏢 Okta
📍 Toronto