Lead Canadian CRM strategy from Vancouver, connecting database growth, revenue measurement, and customer intelligence for Scenic Group brands.
Scenic Group Canada needs an experienced CRM strategist to establish a scalable customer growth program across Scenic Luxury Cruises & Tours and Emerald Cruises. You will improve database quality, lead performance, reporting, attribution, and customer lifetime value. The position reports to the Director of Marketing and serves as Canada’s CRM subject matter expert.
Key Responsibilities: Assess CRM ecosystems, journeys, communications, and automation
Improve lead quality, volume, and acquisition efficiency
Define data requirements and CRM architecture
Develop KPIs, executive dashboards, and performance reporting
Ensure privacy, consent,



governance, and database quality
Requirements: Seven or more years in CRM, growth, or customer strategy
Proven measurable CRM and lifecycle marketing success
Experience supporting CRM implementation or transformation projects
Familiarity with attribution, lifetime value, and predictive marketing
Solid senior leadership presentation and stakeholder skills
Guide Canadian CRM strategy using customer intelligence, governance, analytics, automation, and measurable direct-to-consumer growth principles.

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📌 Senior CRM Strategy Manager Canada (British Columbia)
🏢 Scenic Luxury Cruises & Tours
📍 British Columbia