Lead commercial strategy for ProAll as Director of Sales and Marketing, using revenue growth, forecasting, and market expansion expertise. This hybrid remote position supports Olds, Alberta or approved remote locations.
Reporting to the General Manager, you will lead Sales and Marketing while executing growth initiatives aligned with corporate objectives. The work spans dealer networks, distribution partnerships, customer retention, pricing, budgeting, and profitability. Significant international travel and frequent customer interactions are required.
Key Responsibilities: Develop annual and multi-year commercial growth strategies
Drive revenue, market share, and profitability across territories
Lead branding, marketing, lead generation, and trade shows
Ensure CRM utilization, pipeline management,



and forecasting accuracy
Strengthen dealer networks and customer relationships
Requirements: Minimum 10 years leadership experience in sales or marketing
Success leading multi-regional or international sales organizations
Solid forecasting, budgeting, pricing, and P&L; management skills
Dealer network experience within capital equipment industries
Excellent communication, presentation, and leadership skills
Apply commercial leadership, financial acumen, and market development expertise to grow ProAll’s sales and distribution organization.

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📌 Commercial Strategy Sales Marketing Director (Alberta)
🏢 Environmental Solutions Group
📍 Alberta