Drive ecommerce growth at DAVIDsTEA from Montreal or remotely in Canada, focusing on conversion optimization, paid media, and lifecycle marketing.
As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing. Your scope includes testing landing pages, offers, and checkout flows while improving acquisition efficiency and customer lifetime value. You will also guide retention programs and marketing specialists.
Key Responsibilities: Own site experience, PDP optimization, and checkout flow
Build A/B and multivariate testing roadmaps
Manage paid media budgets, agencies, tracking, and attribution
Lead branded search, paid social, SEO, and AEO experimentation
Develop email, SMS, lifecycle,



and Frequent Steepers programs
Requirements: Seven or more years in growth, performance, lifecycle, or digital marketing
Experience managing significant paid media budgets
Fluency across paid media, SEO/SEM, email, and BI tools
Ability to interpret dashboards and conduct cohort and LTV analysis
Experience managing campaigns and cross-functional stakeholders
Bring conversion, acquisition, and retention leadership to DAVIDsTEA’s growing ecommerce and specialty tea business.

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📌 Growth Marketing Director Ecommerce (Quebec City)
🏢 Republic Bank Careers
📍 Quebec City