Use writing, AI tools, and messaging systems to scale product marketing at Payworks. The role offers hybrid work or a fully office-based option.
Reporting to the Senior Manager, Go-to-Market & Enablement, the Marketing Specialist (Product) supports communication for Payworks workforce management solutions. You will use Claude to accelerate drafts, refine copy, and adapt content while preserving quality. Product understanding, competitive awareness, and collaboration shape the work.
Key Responsibilities: Use Claude to accelerate drafts and refine product messaging
Adapt content across channels, audiences, and communications
Build templates, writing guides, and reusable frameworks
Update product positioning and foundational documentation
Support launches, webinars, demos,
and field enablement materials
Requirements: Post-secondary Marketing or Communications education, or equivalent experience
Two to four years of related B2B experience
Ability to explain complex technical products clearly
Experience moving between narratives, articles, email, and collateral
Interest in Payworks products, buyers, and competitive landscape
Combine AI-enabled content production, product understanding, and solid writing to support consistent Payworks marketing communications.